Allstate makes U-turn to keep Esurance brand alive
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Allstate makes U-turn to keep Esurance brand alive

Allstate Chicago with Shapiro

Allstate has decided to keep its Esurance brand going, while redirecting marketing dollars towards its core direct business, in a reversal of a previous decision to close the subsidiary in 2020.

Speaking on a call with analysts on Thursday, Allstate’s personal lines president Glenn Shapiro said “we have not completely shuttered Esurance”.

He

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