Start-up Salty nabs ‘embedded insurance’ trademark; demands rivals stop using term
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Start-up Salty nabs ‘embedded insurance’ trademark; demands rivals stop using term

Salty logo US Patent and Trademark Office.jpg

InsurTech Salty is sending letters that live up to its name as it tries to enforce its move to trademark the common industry term “embedded insurance".

The Salt Lake City start-up’s lawyers sent a missive to Trov this week alleging infringement of the mark, which was registered by the US Patent and Trademark Office in August.

“It

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