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Brown & Brown buys Florida-based agency Heacock Insurance


Insurance broker Brown & Brown has acquired the assets of Heacock Insurance Group for an undisclosed sum.

Through Heacock’s acquisition, the Daytona Beach-headquartered broker will expand its risk management services across central Florida.

Following the deal, Heacock employees will continue to operate from their Lakeland and Sebring offices, under the leadership of Stacey Heacock Weeks.

Commenting on the transaction, Mike Keeby, Brown & Brown regional president, said: “The Heacock name has been synonymous with professional integrity and personal service in the greater Lakeland and Sebring area for 100 years.”

He added: “Brown & Brown shares the same customer-focused values with the Heacock family and team. We are excited about our future in central Florida with the addition of Heacock Insurance to our Brown & Brown team.”

Heacock partner Heacock Weeks said: “As now the fifth-generation member of the Heacock family to run Heacock Insurance, providing opportunities for our entire team remains a primary concern for me.

“I am excited to have the support of Brown & Brown behind me as I lead our team members into our second century.”

Ford Heacock, III, another partner at the Floridian agency, commented: As a family-owned business, over the past 50 years, I have had the good fortune to work with my grandfather, father, uncle, cousins, brothers and my daughter in Heacock Insurance."

“I am equally pleased to ensure the future of Heacock Insurance through our new partnership with Brown & Brown,” he added.

Heacock’s acquisition is the latest step in the broker’s M&A spree in recent months.

Last month, Brown & Brown struck a deal to buy all the stock of Remedy Analytics, a Milwaukee-based company that provides pharmacy consulting services to employers throughout the US.

In August, the brokerage firm acquired all the assets of Sudler Insurance in South Florida to expand its employee benefits operations.

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