Industry efforts to recruit young people lag behind the need for talent
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Industry efforts to recruit young people lag behind the need for talent

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While TikTok and Instagram are increasingly becoming key tools for luring fresh talent into insurance, the P&C industry is not making a wholesale effort to fill the growing need for talent with young people, despite chronic labor shortages that are only expected to grow as the aging insurance workforce retires.

Hashtag campaigns are becoming increasingly popular as P&C companies reach out to potential entry-level recruits in the online spaces where Generation Z spends so much of its time.

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