Truist Insurance: Cross-sell approach from banking parent showing signs of success
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Truist Insurance: Cross-sell approach from banking parent showing signs of success

Bernard Goyder
April 15, 2021
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Truist Insurance has more than doubled the number of internal client referrals it has received from the broker’s $5.5bn revenue parent, banking group Truist Holdings.

The 2.3x increase in internal referrals helped to push insurance income to a record $81mn in Q1, Truist president Bill Rogers told analysts on Thursday.

Banking

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