The great embedded insurance pivot: David vs Goliath, round 2
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The great embedded insurance pivot: David vs Goliath, round 2

Insurance Insider US Research
June 29, 2022
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Target total addressable market.png

If you went to a “future of insurance” conference in the early 2010s, you would have been inundated with terminology primarily seen in the fintech space. You would have heard buzzwords like CAC, TAM, ML, AI, full-stack carrier, billions of dollars market opportunity etc.

It made sense for fintech to make inroads into the insurance industry since insurance was primarily sold in a manner mostly unchanged for decades altogether.

There

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